We Help Dealers Solve Marketing and People Problems.
…and also streamline your tech, boost company culture, and save millions in wasted marketing spend (really).
The most valuable insight is…
…the one you’re not seeing. Auto Dealers and their leadership are often so focused on the day to day they are unable to effectively zoom out and see how the gears are actually coming together (or not). We bring our broad experience and relationships into your Dealership to identify the unlocks, and then help you prepare to pull the levers in marketing, data, tech, brand, and people.
Most dealers just don’t know how.
The problem is most well-intentioned dealers don’t know how to build innovative marketing teams, so they shift attention to where they feel more capable. This leads to disjointed technology, a revolving door of outsourced vendor relationships, staff, and millions in wasted ad spend.
We’ll help you fix that.
Through regular consulting, coaching, and sometimes on-site activations, we’ll help you define and establish the marketing heartbeat of the dealership. Get the right people and partners in place, streamline technology, enthusiastically promote culture, and save you a lot of money.
Here’s the plan.
Blindspot Discovery
We ALIGN your marketing efforts, technology stack, and advertising spend through a deep dive audit to identify waste and increase efficiency.
Roadmap Development
We BUILD a detailed roadmap to attract, hire, train, & retain an innovative marketing team complete with job ads, position agreements, & career paths.
Ongoing Coaching
We TRAIN your marketing and exec team in the core areas of culture activation, brand development, content creation, community engagement, & tech alignment.
Meet the Founders
Kyle Mountsier
Co-Founder
Kyle has been implementing operational excellence in dealerships and dealer groups since 2009. His unique ability to connect people and processes has made him a trusted advisor to Dealer Principals, GMs, Marketing Directors, and Auto Industry Vendors. He has taught thousands via his workshops and keynotes at national automotive conferences. Having spent over a decade on the Dealer side of the business, Kyle is in lockstep with the real-time needs and desires of Dealers nationwide.
Paul J. Daly
Co-Founder
Paul has a unique ability to understand brand dynamics and a distinct desire to see a revolution in retail automotive. The thesis of his Amazon Bestseller “The Automotive Manifesto: How Brand Connection Can Save Retail Automotive” has been praised by industry leaders like Dale Pollak and used in NADA Dealer training.
Paul’s direct work with global band marketing innovators like Gary Vaynerchuk and Simon Sinek position him to awaken a new breed of marketers and executives in the automotive space.
What industry leaders are saying…
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Throughout the years I have had the privilege to speak with some of the most innovative minds in our space. Not only are Kyle and Paul two of the brightest in the business, they are, without a doubt, a picture of what a servant leaders looks like.
Tim Cox, Co-Founder/SVP
CarNow
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The most successful dealership brands over the next ten years will win because of client RETENTION, not because of client ACQUISITION. Kyle and Paul already have one foot in the present, and one foot in the future. Their strategy is critical for future-proofing any business, to maintaining brand relevance for decades to come.
Brian Kramer, GM
Germain Toyota of Naples
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Going into my fourth decade and I can honestly say Kyle and Paul are in a small handful of people that have impacted my career in a massive way! Anyone that has an opportunity to work with Contagious will be glad they did!
David Long , Executive GM
Hansel Automotive Group
Want to work with us?
We will be hand picking clients where we can make a huge impact in a short time, proving that quality improvements in culture and quantitative improvements in technology and marketing costs drive transformational business results.
Here’s a fun little peek behind the curtain that hits the highs and lows of this startup coming up with our new logo. We think education and training should be fun…so we started here.