Your Guide for Driving Sales Executive Summit & Digital Dealer
You made the decision to lock down your week (or most of it) attending automotive conferences. Whether you are the boss or have a boss, there has to be a reason for going, outside of a few good meals and drinks. That is where networking and learning come in!
But we all face the music when we being to look at online schedules and get the 758,391 emails and texts asking for ‘a few minutes to chat’ or ‘grab some time with you.’ That is why I wanted to take some time and put together some of my ‘must-see’ sessions and events. These sessions cover a range of topics and will most likely (I haven’t seen the decks, but I know the quality of the people) give you valuable insights to take back to your stores and groups. Additionally, my Keynote to Watch For is Tuesday afternoon on Improving Diversity & Inclusion in our industry. That is a panel you CANNOT MISS!
Things I would do before going to Driving Sales Executive Summit and Digital Dealer:
Bring paper. Computers/iPhones only cause distractions that prohibit learning
Create a deck template. This will make it easier to get started communicating back to your teams what you learned.
Get rest. The temptation is to stay out late. Resist as much as possible. In any case, get rest this week (before you go). You will thank me.
Drink water. I know. Silly. But you will be walking around and talking a lot. Keep the convos going through the week by being hydrated.
Have fun. This may seem simple, but what are we doing here if we can’t enjoy this beautiful life.
Watch the sunrise. Trust me.
Events to Attend:
Fun Run w/ Contagious Auto: https://www.linkedin.com/events/funrun-digitaldealerlasvegas6844307471515836416/
Flash Mob Dance Break: Join Lou & Sandy after the Tuesday afternoon Keynote and kick off your Sunday shoes! Learn the dance moves here.
ASOTU Vegas: Here’s to the TroubleMakers: https://bit.ly/ASOTU_Vegas (tickets)
USMNT Soccer Match: 4p Wednesday @ The Still in the Mirage w/ Matt Reid & friends
Companies to Watch or Take A Demo of (I promise, I don’t get paid for this 😂):
FUSE Autotech - digital/showroom retail disruptor
Orbee - free product offering
AutoLeadStar - new product launch
CarNow - new product launch
Cartender - enabling video at scale
Clarivoy - pull back the attribution curtain
Upstart/Prodigy - connected retailing disruptor
Spincar - conversational AI
Fixed Ops Digital - winning the local service SEO game
VistaDash - analytics in a way that makes sense
Lotpop - used car profitability & turn redefined
Sessions to Look For (This get’s long but worth it):
Driving Sales Executive Summit
SUNDAY
Build Your Acquisition Hub and Dominate Your Market with a Unique Buying Brand and Experience
Presented by: Kyle Mountsier
Sunday, October 10, 2021 4:10 PM to 4:50 PM
Why Savvy Marketers Are Spending More on Audience Data Than Media
Presented by: Steve White & Shaun Kniffin
Sunday, October 10, 2021 5:00 PM to 5:40 PM
MONDAY
If Automotive is Becoming Ecom, Why Isn't the Marketing?
Presented by: David Lemmon & Brody Dezember
Monday, October 11, 2021 9:30 AM to 10:10 AM
Hyper-efficiency. Selling 100 Cars Per Month in the Digital Age
Presented by: Alan Krutsch & Alex Meyhoefer
Monday, October 11, 2021 4:00 PM to 4:40 PM
Digital Dealer
TUESDAY
KEYNOTE: What the Streaming TV Revolution Means for Dealership Marketing
Presented by: Julie DeTraglia
Tuesday, October 12, 2021 9:00 AM to 9:40 AM
Keynote Hall
Smarter Marketing Strategies to Attract In-Market Audiences
Presented by: Colton Ray, Dean Evans, Chris Marshall
Tuesday, October 12, 2021 10:10 AM to 10:50 AM
Keynote Hall
Why Aren't We Doing This? The Low-Hanging Fruit of Customer Targeting
Presented by: Amber Daniel, Andrew Street, Kyle Mountsier
Tuesday, October 12, 2021 12:00 PM to 12:30 PM
Booth 131
The Shift to Streaming TV hosted by Amazon Advertising
Presented by: Tim Daher
Tuesday, October 12, 2021 2:40 PM to 3:10 PM
Keynote Hall
KEYNOTE: Changing the Face of Automotive: Improving Diversity and Inclusion in our Showrooms and Beyond
Presented by: Sherry Schultz, Edward McKissic, Damon Lester, Kerri Wise, Sandy Zannino
Tuesday, October 12, 2021 3:40 PM to 4:30 PM
Keynote Hall
WEDNESDAY
Taking Back Control of Your Marketing
Presented by: Kyle Mountsier, Paul J Daly
Wednesday, October 13, 2021 9:00 AM to 9:30 AM
Montego D
Writing PPC Ads for Car Buying in 2021
Presented by: Mark Irvine
Wednesday, October 13, 2021 10:20 AM to 10:50 AM
Montego D
Dialing-in the Recipe for Your Website Traffic
Presented by: George Nenni
Wednesday, October 13, 2021 11:00 AM to 11:30 AM
Booth 131
Saying Goodbye to Best Price Inquiries
Presented by: Brian Kramer, Paul J Daly, Kyle Mountsier
Wednesday, October 13, 2021 11:30 AM to 12:00 PM
Booth 131
How to Add $1.8m to Your Bottom Line Buying Cars From the Public
Presented by: Danny Zaslavsky
Wednesday, October 13, 2021 1:20 PM to 2:10 PM
Montego E
If You're Not Willing to Honor the Value on Your Website Trade Tool How Will You Ever Disrupt Carvana?
Presented by: Brian Kramer
Wednesday, October 13, 2021 2:20 PM to 3:10 PM
St. Thomas B
THURSDAY
How to Uncover the Blind Spots in Your Marketing
Presented by: Micah Birkholz
Thursday, October 14, 2021 11:00 AM to 11:50 AM
Montego E
If you make it to the end with wind in your sails and no bumps or bruises, consider it a success. Either way, I hope to connect with you while you are in Vegas (see what I did there, that thing people do from up top)! It is sure to be a fun week that will continue to push the automotive industry forward toward a change in culture and perception that is necessary for the long term success of it’s members.
To the future of changing the culture and perception of automotive retail together…
-Kyle
